Xebec is a complete online reputation management company that helps you to build and maintain your brand on the net. We have honed our expertise in online reputation and brand management through our market experience and are constantly updating ourselves with the latest tools and technologies provided by the internet. We grow our knowledge as the internet grows itself. Whether managing a company or your personal brand, you do not want to hear that a potential customer “Googled” your company or personal name and based on what the search results returned, they decide not do business with you. For businesses, a damaged or negative reputation can mean millions of dollars lost. The importance of reputation management cannot be emphasized enough.
Online Reputation Management is the process of measuring, monitoring and shaping conversations about your brand, on the Internet. In simple terms, it involves the following steps:
To build your brand online, you need to have the knowledge to build it online and maintain it, you must have experience in the field of internet marketing and you must have to be aware of the latest updates of this field. Unlike the traditional approach of brand management of using single updates, we follow a more updated and upgraded version of brand management, with us you get to know the current trends to build your brand. And we keep a close eye on the market and update our branding strategies with time to get maximum profits. Our online reputation management strategies ensure you the best brand value online and that too without using black hat techniques. We not only develop brands but also maintain the same.
Monitoring your Corporate Reputation Management
We listen to the online conversation around your brand and understand what is being said about it and why they are saying it. Whether it is a tweet, facebook post or a web page addition or any other marketing and branding related activity, our unique tracking system keeps a tab / check on everything and provides us a alert in real-time to send across to you for immediate action.
Eliminate Negative Branding
As a part of our process and commitment to you, we work with you and with your consumers to mitigate any damage to your brand that could potentially arise as a result of negative feedback about your company, product or business methods. Through social networking and bookmarking sites people tend to stay connected with many known and unknown persons and if they are not happy with your brand they will show it on the social media. This negative buzz could easily harm your brand image and will drop you behind your competitors, while the positive image will propel your growth.
One of the essential parts of online brand management is to know about the competitors. It helps in knowing their branding strategies and we will keep you aware of the fact that your competitors are trying to harm your brand or not. Through this you can evaluate your current positions and it will help you in planning your branding strategies. It will also help you in developing Search Engine Reputation Management strategies.