What happens when the largest film city of the world is keen to enter the mammoth world of digital marketing? We appear in the picture. A year ago, when we took it upon ourselves to revamp the entire marketing methodology of Ramoji Film City, we knew that we had a tough task in hand. Predominantly for two reasons – one, we had to start from the scratch and second, there is a lot to Ramoji Film City that the world commonly knows. A film city, a thematic wedding and corporate events destination, a whole new adventure park called Sahas, a hub for college and school tours, a film school, etc. – the business verticals of Ramoji Film City have a wide range. But with great businesses come greater opportunities. With website and microsites development, data analytics, mobile marketing, digital and social media marketing, the world saw an altogether new picture of Ramoji Film City. And we just did not restrict ourselves in the digital space. With our creative strategies, we presented a new picture of Ramoji Film City to the world, both in the digital and traditional media. We also started developing products to lure in different target groups that could visit the film city. And all the efforts we put benefitted both us as well as the client. While we were a satisfied lot creatively and strategically, our client got richer by 41%. (Yes! That was the hike in revenue they achieved in a year with us by their side).